Published October 25, 2026 in Market Update

Primary market is moving faster than the national pace

By Michelle Maloney | Maloney Real Estate
Real estate, Primary market

The one number that changes what you should do: homes here are selling three times faster than the national pace. That means pricing right matters more than ever, for sellers and buyers alike.

Twenty days is the median. That is 9 days shorter than the same period in 2025, per the Real Estate Data Aggregator. Not every home sold that fast, but the trend is clearly moving quicker.

More homes sold, fewer homes available

ZIP 57078 at a glance, three months ending August 31, 2026
Homes sold
Up 23.9% from a year before
Homes for sale
Down 26.3% from a year before
Months of supply
Down 1.7 months from a year before
Source: Real Estate Data Aggregator, the three months ending August 31, 2026

The Real Estate Data Aggregator counted 83 homes sold in ZIP 57078, up 23.9% from the same months of 2025. At the same time, homes for sale fell 26.3% to just 70. So more buyers are chasing fewer listings.

Nationally, the National Association of Realtors reported inventory at 1.60 million homes in September 2026. That is a wider pool, but it is not your pool. Locally, 2.6 months of supply is tight.

Prices are up, and most homes are selling close to list

Median sale price in ZIP 57078, up 10.5% from a year before (Real Estate Data Aggregator)
Source: Real Estate Data Aggregator, the three months ending August 31, 2026

The Real Estate Data Aggregator put the median sale price in ZIP 57078 at $295,000, up 10.5% from the same three months of 2025. That is a real jump. The National Association of Realtors reported existing-home prices up just 1.3% nationally in September 2026, so local gains are running well ahead.

How close to list price are homes selling?
Sale to list price
Up 0.7 points from a year before
Sold above list price
Up 3.8 points from a year before
Under contract within 2 weeks
Up 5.1 points from a year before
Source: Real Estate Data Aggregator, the three months ending August 31, 2026

The Real Estate Data Aggregator shows homes sold at 97.6% of list price on average. That is close, but not full list. Pricing a little high still costs sellers money. About 15.7% of homes did sell above list, up 3.8 points from last year.

Nearly 41.3% of homes went under contract within two weeks of listing, per the Real Estate Data Aggregator. For buyers, that is the reality: many good listings move before the weekend is over.

Rates are still a factor for buyers

Freddie Mac put the average 30-year fixed rate at 7.32% as of October 22, 2026. The 15-year averaged 6.68%. Realtor.com showed an average mortgage rate of 7.40% on October 22, 2026. Rates above 7% shape what buyers can afford, and that affects every price point here.

Mortgage rate options as of October 22, 2026
30-year fixed (Freddie Mac)7.3%15-year fixed (Freddie Mac)6.7%Average rate (Realtor.com)7.4%
Freddie Mac reported these rates as of October 22, 2026. Realtor.com reported the average mortgage rate on the same date.

New listings are up, which helps a little

The Real Estate Data Aggregator counted 93 new listings in ZIP 57078 in the three months ending August 31, 2026. That is up 12% from a year before. More sellers are coming to market, which gives buyers a few more options. Still, pending sales rose 15.9% in the same period, so demand is keeping pace.

New listings vs. pending sales, ZIP 57078
New listings (Real Estate Data Aggregator)
Pending sales (Real Estate Data Aggregator)
Three months ending August 31, 2026. New listings up 12%, pending sales up 15.9% from the same period in 2025.
Source: Real Estate Data Aggregator, the three months ending August 31, 2026
In short
  1. ZIP 57078 sold 83 homes in 20 days at a median of $295,000 in the three months ending August 31, 2026. That is faster and pricier than a year ago.
  2. Supply is tight at 2.6 months.
  3. Rates above 7% are still a real cost for buyers.
  4. Most homes sold near, not above, list price, so pricing carefully still matters.

One more thing worth saying: these are ZIP code numbers. One street can read very differently from the whole 57078 picture. A block with more new construction, or one with older stock, will have its own story. If you want to know what the numbers look like right near you, just ask.

Your next step

(605) 677-9006

Text me your address and I will send back how long homes like yours are taking to sell in Primary market right now, against what actually closed near you. Takes a day, costs nothing.

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Where these numbers came from
Michelle Maloney | Maloney Real Estate
Maloney Real Estate · (605) 677-9006
Privacy policyTerms of useDo not sell or share my informationAccessibility statementFair housing notice
Michelle Maloney | Maloney Real Estate is a licensed real estate agent with Maloney Real Estate. Market numbers come from MLS records and are believed accurate but not guaranteed. Nothing on this site is an appraisal or a promise of value. If your home is already listed with another broker, this is not a solicitation.
© 2026 Michelle Maloney | Maloney Real Estate · Maloney Real EstateEQUAL HOUSING OPPORTUNITY