Primary market is moving faster than the national market
Realtor.com reported that mortgage rates crossed 7% in late September 2026 for the first time since January 2025. Nationally, that slowed things down. Here, it did not stop them.
The Real Estate Data Aggregator counted 91 pending sales in ZIP 57078 for the three months ending July 31, 2026. That is up 16.7% from the same period a year ago. Nationally, Realtor.com reported homes under contract were down 4.1% year over year. The Primary market is running the other direction.
Speed: nearly half go fast
The Real Estate Data Aggregator found that 46.2% of homes in ZIP 57078 went under contract within two weeks of listing. That share is up 5.2 points from a year ago. Not every home sold that fast, but close to half did.
Price: up, and sellers are getting close to asking
The Real Estate Data Aggregator put the median sale price in ZIP 57078 at $302,450 for the three months ending July 31, 2026. That is up 13.5% from the same three months in 2025. Sellers averaged 97.6% of their list price, up 0.8 points from a year ago. About 17.8% of homes sold above list, up 5.3 points.
Supply: tight, and getting tighter
The Real Estate Data Aggregator counted just 67 homes for sale in ZIP 57078, down 26.4% from a year ago. Months of supply came in at 2.3, down 1.6 months from last year. Compare that with the National Association of Realtors, which put national months of supply at 4.9, the highest level in over ten years. The Primary market has a fraction of that inventory.
Rates are real, but local demand is holding
Freddie Mac put the average 30-year fixed rate at 7.28% as of October 1, 2026. The 15-year averaged 6.60%. CNBC reported the average contract rate for 30-year conforming loans increased last week to 7.30%. Those numbers are real, and they affect what buyers can afford. Even so, the Real Estate Data Aggregator shows new listings in ZIP 57078 rose 8% year over year to 108 homes. Buyers are still showing up.
- For the three months ending July 31, 2026, the Real Estate Data Aggregator shows ZIP 57078 with 91 pending sales, a median sale price of $302,450, and 46.2% of homes under contract within two weeks.
- Rates are above 7%, but local demand has not folded.
- Pricing and timing still matter, because not every home moves at the same speed.
One street can read very differently from the whole ZIP code. The numbers above cover all of 57078, and your block may tell a different story.
Your next step
(605) 677-9006Text me your address and I will send back how long a home like yours is taking to sell in the Primary market right now, and where your price sits against what actually closed. Takes a day, costs nothing.
Text me- Real Estate Data Aggregator numbers for ZIP 57078, the three months ending July 31, 2026, compared with the same months of 2025. Real Estate Data Aggregator last updated them on Sep 3, 2026.
- Freddie Mac: Mortgage Rates, read Oct 4, 2026
- National Association of Realtors: Existing-Home Sales, read Oct 4, 2026
- Redfin: Redfin Reports U.S. Home Prices Rose 0.25% From a Month Earlier in August, Sep 22, 2026
- Realtor.com: Weekly Housing Trends: U.S. Market Update (Week Ending Sept. 26, 2026), Oct 1, 2026
- Realtor.com: September 2026 Monthly Housing Trends: Price Cuts Hit 4-Year Highs as Mortgage Rates Top 7%, Sep 30, 2026
- CNBC: Mortgage rates jump for the sixth straight week, hitting both refinance and homebuyer demand hard, Sep 30, 2026